Salomon

Context

An experimental project around Salomon, born from a simple question: what happens when typography behaves like a three-dimensional object?

Project

We built an interactive tool that warps, stretches and wraps type in real time, like a flexible material under the same forces as a shoe in motion. The tool generates one-off compositions, posters, campaign visuals and 3D renders, that carry the brand’s technical energy into a typographic language.