Policies
Legal notice
Last updated –
Site publisher
This website is published by Initial, a brand design studio.
- Company name and legal form: Initial Design SRL
- Registered office: Rue Victor Besme 76, 4800 Verviers, Belgium
- Company number (BCE) / VAT: BE 1038.843.472
- Publication director: Noé Garsoux
- Email: noe@initialdesign.pro
- Phone: +32 496 22 07 64
Hosting
The website is hosted by Vercel Inc., 440 N Barranca Ave #4133, Covina, CA 91723, United States — vercel.com.
Intellectual property
All content on this website (texts, visuals, videos, identities, interactive tools, layout) is protected by copyright. Unless stated otherwise, it belongs to Initial or to its clients and partners, who have authorized its presentation. Any reproduction, distribution or reuse, in whole or in part, without prior written permission is prohibited.
The client brands and logos shown (including Salomon, House Of Backbone and Trace) belong to their respective owners and are cited as references.
Liability
Initial strives to provide accurate, up-to-date information but cannot guarantee that it is free of errors or omissions. Initial cannot be held liable for the use made of this information or for the content of external websites linked from this site.
Personal data
The processing of personal data is described in our privacy policy.
Governing law
This legal notice is governed by Belgian law. Any dispute falls under the jurisdiction of the competent courts of Liège, subject to applicable mandatory provisions.
Last updated: October 23, 2026.
FAQ
Frequently asked questions
How Initial works, what the studio delivers and how to start a project. Have a question that’s not here?
Tell us about your projectInitial is an independent creative brand design studio, founded by Noé Garsoux and based in Liège, Belgium. The studio designs identities, visual systems, digital experiences and campaigns.
Founders and leadership teams at startups and scale-ups, marketing teams at sport, culture, entertainment and tech brands, and agencies looking for a partner in branding, digital design, motion or creative technology.
One studio. You work directly with the founder, and the team is assembled around the project’s needs, with no layers of account management.
No. A logo is just one element. The studio builds complete brand systems that work from the logo to the website, campaigns, social and presentations.
From Belgium, with projects delivered for clients and partners across Europe, the United States and the Middle East. We work in French and English.
Culture, sport, technology, entertainment and startups. The studio has contributed to projects for X Games, G2 Esports and Abu Dhabi Gaming, among more than 50 brands we’ve worked with.
With meaning and positioning. Before designing anything, we clarify what the brand stands for, who it speaks to and where it needs to be recognized.
A set of documented decisions — typography, colors, grids, iconography, imagery principles, usage rules — that makes it possible to produce new assets without losing consistency.
Depending on scope: brand platform, logo and visual system, guidelines, Framer website and design system, campaign concepts, key visuals, social templates, motion direction, pitch decks.
As a process tool: automation, creative coding and rapid prototyping when it genuinely improves quality or speed. It’s never what the brand is about.
In short cycles, with regular check-ins and decisions made along the way. You work directly with the creative director, not a go-between.
Yes. Many projects are about bringing consistency and distinctiveness to a brand that already exists but whose assets seem to belong to different brands.
A brand project with a defined scope, an ongoing partnership as recurring creative capacity, a focused team assembled around the project, and white-label collaboration with agencies.
Noé Garsoux leads projects directly and, when needed, brings together the right designers, motion artists and developers for the job.
You get ongoing creative capacity: a continuous flow of design requests, priorities set together and a meeting cadence matched to your plan.
Yes, when positioning and confidentiality allow. The studio can step in on branding, digital design, motion or creative technology.
Source files and usage rights are transferred at the end of the project, under the terms agreed at the start of the engagement.
Yes. A one-off project with a clear goal, scope, timeline and deliverables is often the best place to start.
Recurring plans are designed as a flexible alternative to hiring an in-house creative team. For a brand project, the budget depends on scope and timeline.
On an ongoing partnership, average turnaround is 48 to 72 h for standard requests, and 24 to 48 h on the most integrated plan. A full brand project is planned over several weeks.
Yes. Recurring plans are monthly and can be scaled up or down based on actual workload.
On the Essential plan, one active task at a time. The Growth Partner and Brand Partner plans offer higher priority and availability.
No. Commitment is discussed at the start, but the value of an ongoing partnership usually shows after a few months of working on the same system.
Tell us what you’re launching, repositioning or evolving. We’ll come back with the recommended scope, timeline and next steps.