GUD

Context

Gud is a platform that promotes blockchain technologies within the video game industry.

Project

For the visual identity, we needed to bridge the gaming world and new technologies by finding an element present in both: we chose the pixel. We designed a pixel-based logo and wordmark and built the identity around it: the pixels turn into cubes, and these cubes evolve into entities that change with the user’s interactions. We also designed the web interfaces, icons and advertisements.