Brand identity
A complete, consistent visual system, from positioning to brand guidelines.
Start your identityLearn moreDELIVERABLES
- Positioning workshop
- Logo & type system
- Colours, grids & iconography
- Brand guidelines & source files
PLANS
Two ways to work with us
A project with a defined scope, or creative capacity embedded in your team over time. Pick the setup that fits your needs.
Digital experience
A website or landing page that extends the brand, designed and launched.
Start your websiteLearn moreDELIVERABLES
- UX/UI direction
- Responsive design
- Framer or custom development
- Launch & handover
Creative production
A campaign or launch, from concept to ready-to-publish assets.
Start a campaignLearn moreDELIVERABLES
- Concept & key visual
- Social, print & display assets
- Motion direction
- Template toolkit
Creative technology
Tools, generators and interactive experiences that put the brand to work.
Talk about your ideaDELIVERABLES
- Smart templates & automations
- Visual generators
- Interactive prototypes
- Design system & integration
Several needs at once?
We put together a tailored project, with a detailed quote.
MonthlyAnnual
Essential
Reliable design capacity for everyday creative needs. An alternative to juggling multiple freelancers.
€2,500€30,000/month/year
Work with InitialGrowth Partner
Your outsourced creative team, embedded day to day. An alternative to multiple creative hires.
€5,000€60,000/month/year
Become a partnerBrand Partner
Your company's creative function, powered by Initial. An alternative to an in-house creative team.
€8,500From €102,000/month/year
Talk about your brandSCOPE
Request queue
Unlimited
Unlimited
Unlimited
Concurrent requests
1
2
Several
Average delivery
48–72 h
48–72 h
24–48 h
Follow-up
Monthly
Weekly
Weekly + workshops
DESIGN & CONTENT
Social, print & presentations
Brand extensions
Concepts & campaigns
Art direction
DIGITAL & BRAND
Web design & Framer
Tools & automations
Strategy & positioning
Dedicated creative direction
MonthlyAnnual
Essential
Reliable design capacity to keep everyday creative needs moving. An alternative to juggling several freelancers.
€2,500€30,000/month/year
Work with Initial- Request queue:Unlimited
- Concurrent requests:1
- Average delivery:48–72 h
- Follow-up:Monthly
- Social, print & presentations:
- Brand extensions:
- Concepts & campaigns:
- Art direction:
- Web design & Framer:
- Tools & automations:
- Strategy & positioning:
- Dedicated creative direction:
Growth Partner
Your outsourced creative team, embedded day to day. An alternative to multiple creative hires.
€5,000€60,000/month/year
Become a partner- Request queue:Unlimited
- Concurrent requests:2
- Average delivery:48–72 h
- Follow-up:Weekly
- Social, print & presentations:
- Brand extensions:
- Concepts & campaigns:
- Art direction:
- Web design & Framer:
- Tools & automations:
- Strategy & positioning:
- Dedicated creative direction:
Brand Partner
Your company’s creative function, powered by Initial.
From €8,500From €102,000/month/year
Talk about your brand- Request queue:Unlimited
- Concurrent requests:Several
- Average delivery:24–48 h
- Follow-up:Weekly + workshops
- Social, print & presentations:
- Brand extensions:
- Concepts & campaigns:
- Art direction:
- Web design & Framer:
- Tools & automations:
- Strategy & positioning:
- Dedicated creative direction:
FAQ
Frequently asked questions
How Initial works, what the studio delivers and how to start a project. Have a question that’s not here?
Tell us about your projectInitial is an independent creative brand design studio, founded by Noé Garsoux and based in Liège, Belgium. The studio designs identities, visual systems, digital experiences and campaigns.
Founders and leadership teams at startups and scale-ups, marketing teams at sport, culture, entertainment and tech brands, and agencies looking for a partner in branding, digital design, motion or creative technology.
One studio. You work directly with the founder, and the team is assembled around the project’s needs, with no layers of account management.
No. A logo is just one element. The studio builds complete brand systems that work from the logo to the website, campaigns, social and presentations.
From Belgium, with projects delivered for clients and partners across Europe, the United States and the Middle East. We work in French and English.
Culture, sport, technology, entertainment and startups. The studio has contributed to projects for X Games, G2 Esports and Abu Dhabi Gaming, among more than 50 brands we’ve worked with.
With meaning and positioning. Before designing anything, we clarify what the brand stands for, who it speaks to and where it needs to be recognized.
A set of documented decisions — typography, colors, grids, iconography, imagery principles, usage rules — that makes it possible to produce new assets without losing consistency.
Depending on scope: brand platform, logo and visual system, guidelines, Framer website and design system, campaign concepts, key visuals, social templates, motion direction, pitch decks.
As a process tool: automation, creative coding and rapid prototyping when it genuinely improves quality or speed. It’s never what the brand is about.
In short cycles, with regular check-ins and decisions made along the way. You work directly with the creative director, not a go-between.
Yes. Many projects are about bringing consistency and distinctiveness to a brand that already exists but whose assets seem to belong to different brands.
A brand project with a defined scope, an ongoing partnership as recurring creative capacity, a focused team assembled around the project, and white-label collaboration with agencies.
Noé Garsoux leads projects directly and, when needed, brings together the right designers, motion artists and developers for the job.
You get ongoing creative capacity: a continuous flow of design requests, priorities set together and a meeting cadence matched to your plan.
Yes, when positioning and confidentiality allow. The studio can step in on branding, digital design, motion or creative technology.
Source files and usage rights are transferred at the end of the project, under the terms agreed at the start of the engagement.
Yes. A one-off project with a clear goal, scope, timeline and deliverables is often the best place to start.
Recurring plans are designed as a flexible alternative to hiring an in-house creative team. For a brand project, the budget depends on scope and timeline.
On an ongoing partnership, average turnaround is 48 to 72 h for standard requests, and 24 to 48 h on the most integrated plan. A full brand project is planned over several weeks.
Yes. Recurring plans are monthly and can be scaled up or down based on actual workload.
On the Essential plan, one active task at a time. The Growth Partner and Brand Partner plans offer higher priority and availability.
No. Commitment is discussed at the start, but the value of an ongoing partnership usually shows after a few months of working on the same system.
Tell us what you’re launching, repositioning or evolving. We’ll come back with the recommended scope, timeline and next steps.