Trace

Context

Trace designs sensors that measure athletic performance: speed, trajectories, game data. The challenge was to make this technology clear and desirable, on the field and online.

Project

The identity starts from the idea of a trace, the path an athlete leaves behind. The symbol, the typography and the signal green express the precision of the data and the energy of movement. The system runs from the product to sales materials, from the website to campaign visuals.

Creative code

Part of the visuals is generated with code: sensor data becomes lines, rhythms and compositions unique to each session and each athlete.

Social media

For social media, we designed templates and animated formats that let the team publish quickly while staying true to the identity.