WEB DESIGN
Web design and development
Initial is a design studio based in Liège, Belgium. We design and build custom websites, from sitemap to launch, starting from your visual identity.
People form an opinion of your company on your website, often before they’ve spoken to you.
THE PROJECT OFFER
Digital experience
A website or landing page that extends the brand, designed and launched.
- UX/UI direction
- Responsive design
- Framer or custom development
- Launch & handover
APPROACH
We start from your brand, not a template
Plenty of websites work without looking like the company behind them: a template picked years ago, pages added as needs came up, colours and typefaces that no longer match your decks or your social channels. Visitors can’t say what’s off, but they notice.
So we start with the content: what the site needs to say, to whom, and what each page should lead the visitor to do. Then comes the sitemap, then the design, drawn from your identity: grids, typography, colour, motion. For GUD, a blockchain platform for gaming, the web interfaces use the same pixel that runs through the whole identity. For Trace, the site carries the same symbol, typeface and signal green as the product and the sales materials.
New site or redesign, you work directly with the people who design and build it. We build in Framer when you want to launch quickly and edit your content yourself, and write custom code when the project needs more freedom: interactions, tools, integrations. Every page is designed for phones as carefully as for large screens.
PROCESS
From first meeting to launch
Four stages. You sign off on each one before we move to the next.
- //01
Understand
Your goals, your visitors, the content you already have. We decide what each page is for before designing a single one.
- //02
Structure
Sitemap, order of messages, wireframes. You approve the structure before we start on design.
- //03
Design
UX/UI direction, every page for desktop, tablet and mobile, and a component library drawn from your identity.
- //04
Build and launch
Framer or custom development, content integration, launch, then a handover so your team can update the site.
DELIVERABLES
What you receive
The exact scope is agreed together at the start.
- UX/UI direction and sitemap
- Responsive design for desktop, tablet and mobile
- Design system and reusable components
- Framer or custom development
- Content integration and SEO foundations
- Launch and handover to your team
PROJECTS
Digital work designed with the brand
Interfaces, websites and digital content designed by the studio.
FAQ
Web design questions
What to know before you launch or redo your website. Another question?
Talk about your websiteAt Initial, the site is designed from your visual identity, by the people who work on the brand. You talk directly to those who design and build the pages.
Framer when you want to launch quickly and edit your content yourself. Custom development when the project needs interactions, tools or integrations that Framer can’t handle. We decide together at the start.
Yes. A redesign starts from what’s there: what works stays, the structure gets reworked, and the design is aligned with your identity, current or refreshed.
Yes. Heading structure, content, loading speed and technical SEO foundations are part of the design from the start. SEO is hard to retrofit once a site is live.
No. The studio is based in the Liège area and also works with clients elsewhere in Europe, in the United States and in the Middle East, in French and English.
EXPERTISE
The studio’s four offers
Each project offer can also continue as part of a monthly plan.
- FIG.01
Brand identity
A complete, consistent visual system, from positioning to brand guidelines.
- FIG.02
Digital experience
A website or landing page that extends the brand, designed and launched.
You are here - FIG.03
Creative production
A campaign or launch, from concept to ready-to-publish assets.
- FIG.04
Creative technology
Tools, generators and interactive experiences that put the brand to work.
CONTACT
A website to launch or redo?
Tell us what your website needs to do. We’ll reply with a scope and next steps.
Tell us about your project