Policies
Privacy Policy
Last updated –
This policy explains which personal data Initial collects through this website, why, and how it is protected, in accordance with the General Data Protection Regulation (GDPR).
Data controller
Initial — Initial Design SRL, Rue Victor Besme 76, 4800 Verviers, Belgium. Contact: noe@initialdesign.pro.
Data we collect
- Contact form: the information you enter (for example name, email address, location, budget and message), only if you send it.
- Email or phone exchanges: the information you share with us.
Purposes and legal bases
- Answering your requests and preparing a potential project (pre-contractual measures and legitimate interest).
Recipients and processors
Your data is never sold or transferred. It is processed by Initial and by the technical providers needed to run the website:
- Vercel Inc. (United States): website hosting and technical handling of form submissions.
- Supabase Inc. (servers in the European Union, Frankfurt): storage of requests sent through the contact form.
- xAI (United States): AI assistant (Grok) used to sort requests and prepare their follow-up.
- Esri (map tiles): the map on the Contact page loads its images from Esri’s servers, which receive your IP address.
- Open-Meteo (Switzerland): the Liège temperature shown on the site is requested by your browser from this service, which receives your IP address.
- Our email service: Google (Gmail / Google Workspace, Google Ireland Ltd), which hosts emails exchanged with noe@initialdesign.pro.
When data is transferred outside the European Union, the transfer is covered by the European Commission’s standard contractual clauses or by the EU–US Data Privacy Framework.
Retention period
Messages and contact details are kept for as long as needed to handle your request, then for at most 3 years after our last exchange, unless a contractual relationship is ongoing.
Cookies
This website does not use advertising cookies or third-party trackers for marketing purposes. Only elements strictly necessary for it to work may be used.
Your rights
You have the right to access, rectify, erase, restrict, object to and port your data. To exercise these rights, write to noe@initialdesign.pro. You can also lodge a complaint with the Belgian Data Protection Authority — dataprotectionauthority.be.
Updates
This policy may change to reflect changes to the website or to regulations. Last updated: October 25, 2026.
FAQ
Frequently asked questions
How Initial works, what the studio delivers and how to start a project. Have a question that’s not here?
Tell us about your projectInitial is an independent creative brand design studio, founded by Noé Garsoux and based in Liège, Belgium. The studio designs identities, visual systems, digital experiences and campaigns.
Founders and leadership teams at startups and scale-ups, marketing teams at sport, culture, entertainment and tech brands, and agencies looking for a partner in branding, digital design, motion or creative technology.
One studio. You work directly with the founder, and the team is assembled around the project’s needs, with no layers of account management.
No. A logo is just one element. The studio builds complete brand systems that work from the logo to the website, campaigns, social and presentations.
From Belgium, with projects delivered for clients and partners across Europe, the United States and the Middle East. We work in French and English.
Culture, sport, technology, entertainment and startups. The studio has contributed to projects for X Games, G2 Esports and Abu Dhabi Gaming, among more than 50 brands we’ve worked with.
With meaning and positioning. Before designing anything, we clarify what the brand stands for, who it speaks to and where it needs to be recognized.
A set of documented decisions — typography, colors, grids, iconography, imagery principles, usage rules — that makes it possible to produce new assets without losing consistency.
Depending on scope: brand platform, logo and visual system, guidelines, Framer website and design system, campaign concepts, key visuals, social templates, motion direction, pitch decks.
As a process tool: automation, creative coding and rapid prototyping when it genuinely improves quality or speed. It’s never what the brand is about.
In short cycles, with regular check-ins and decisions made along the way. You work directly with the creative director, not a go-between.
Yes. Many projects are about bringing consistency and distinctiveness to a brand that already exists but whose assets seem to belong to different brands.
A brand project with a defined scope, an ongoing partnership as recurring creative capacity, a focused team assembled around the project, and white-label collaboration with agencies.
Noé Garsoux leads projects directly and, when needed, brings together the right designers, motion artists and developers for the job.
You get ongoing creative capacity: a continuous flow of design requests, priorities set together and a meeting cadence matched to your plan.
Yes, when positioning and confidentiality allow. The studio can step in on branding, digital design, motion or creative technology.
Source files and usage rights are transferred at the end of the project, under the terms agreed at the start of the engagement.
Yes. A one-off project with a clear goal, scope, timeline and deliverables is often the best place to start.
Recurring plans are designed as a flexible alternative to hiring an in-house creative team. For a brand project, the budget depends on scope and timeline.
On an ongoing partnership, average turnaround is 48 to 72 h for standard requests, and 24 to 48 h on the most integrated plan. A full brand project is planned over several weeks.
Yes. Recurring plans are monthly and can be scaled up or down based on actual workload.
On the Essential plan, one active task at a time. The Growth Partner and Brand Partner plans offer higher priority and availability.
No. Commitment is discussed at the start, but the value of an ongoing partnership usually shows after a few months of working on the same system.
Tell us what you’re launching, repositioning or evolving. We’ll come back with the recommended scope, timeline and next steps.